How To Set Up Conversion Tracking For Google Ads & Facebook Ads
How To Set Up Conversion Tracking For Google Ads & Facebook Ads
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel tracking uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives more accurate information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the information they send, and makes it simpler to adhere to various data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and inaccurate results. Server-side monitoring allows companies to bypass these limitations and give precise, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reputable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change just how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring allows you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser limitations. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives organizations extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data cost-per-click (CPC) optimization and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.